Jessica Bayer
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School of Design

This identity and signage system was designed for the Kansas City Art Institute School of Design. The inspiration for the project was the rich history of the KCAI graphic design department. In 1964, Rob Roy Kelly created the first comprehensive graphic design program in the nation at the Kansas City Art Institute. The program’s pedagogy was rooted in “Swiss” Modernism. The identity appropriated design elements from the program’s foundation and updated the components to create a modern identity system that reflected the style of the graphic design department.

This project was created in collaboration with Monina Velarde. Check out the process here.  


Icon Design

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Environmental Signage

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Brand Application

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